It’s easier to compete when you’re attracting great people instead of searching for good people.

Culture matters because those who work there will determine who wants to work there. You shouldn’t have to spend time and resources constantly searching for good applicants. You should be able to select great applicants with top talent. High Performance Teams are filled with top talent.

Culture is the key to becoming a sought after employer of choice within your industry. Becoming a sought after employer means, “People who don’t work at your organization have a strong desire to work there.” Becoming an employer of choice means, “People who already work at your organization have a strong desire to continue working there.”

Blue-Collar Leadership^® & Culture features content specifically for the top leader who has never led a cultural transformation but is curious to find out what will be required. Discover why you should transform your culture, and also what to do and how to do it.

In Blue-Collar Leadership^® & Culture, you’ll discover how to leverage the components of The Transformation Equation to create a culture that will support, attract, and retain high performance team members.